I never want to bombard you with endless Black Friday deals here —I know this time of year can feel overwhelming and your feed is already flooded with offers. That’s why instead of sharing every discount that comes my way, I always choose to spotlight just one brand I genuinely love and think is worth your attention, especially when I can add to that saving.
You already know my love for Sweed Beauty runs deep—I’ve raved about their iconic formulas more times than I can count, and for good reason. Their products have become true staples in my routine, from the effortlessly natural lashes to their game-changing liners and mascaras that never fail me.
So when I say their Black Week offers are HERE and bigger than ever, you know it’s your sign. If you've been wanting to try the products I’m always posting about—or restock your must-haves—now is the moment.
So when I say their Black Week offers are HERE and bigger than ever, you know it’s your sign. If you've been wanting to try the products I’m always posting about—or restock your must-haves—now is the moment.
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| Sweed Beauty, Lash Serum, mascara |
✨ BLACK WEEK WITH SWEED BEAUTY ✨
25% OFF SITEWIDE plus an EXTRA 5% DISCOUNT with code KELLYS-5 (here)
Offer ends November 30th, 2025 at 11:59 pm CET. Ships worldwide.
*excludes Gift Sets, Lip Kits, Gift Cards, Boxes, Elisa Maino Collection.
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| Sweed Beauty, Lash Serum, mascara |
My SWEED Picks & Gift Guide *save this list
Sharing some of my top recommendations (aka the products I swear by) to help you shop smart but feel free to revisit any go my previous posts for more details on the products here.
1) Sweed Lash Serum | 3ml & 5 ml | linked here
You should know my love for this product as I've been using it for some years now and the results speak for themselves. I mean, it keeps selling out for a reason! Formulated with potent ingredients like biotin and peptides, Sweed's lash serum nourishes and strengthens lashes from root to tip, promoting natural growth and thickness over time where it helps the lashes to stay longer and not fall so soon. More importantly, it is prostaglandin-free. This means the formula contains no hormones, which contribute to bad side effects, such as redness, sore eyes, and a depletion of volume around the eye area over time. If I could recommend one product to everybody, it would be this because the results will amplify the rest of your eye, make up. You can read my full original post here.2) Sweed Lash Lift Mascara | linked here
A mascara that just gives you the most beautiful eyelashes. I love a lifted, defined looking lash and this wand gives you a lifted and curled effect without a curler. I love the Jet-black, long-lasting, no flaking formula that wears all day long. This is my go to and makes me admire my doll looking lashes each time I wear it. The Dark Brown is perfection if you are looking for something just a little more subtle but still defined, just a little softer. Full review here should you want to know more.3) Sweed Cloud Mascara | linked here
If you prefer your lashes to look a little softer, with fluttery definition and a little more volume in a less harsh, yet still impactful way then this another great one. I highly recommend the Dark Brown shade as it just perfection. Oh and if lashes are your thing, try the Sweed lash curler too; it's superb. |
| Sweed Beauty, Lash Serum, mascara |
4) Sweed Kohl Eye Pencil | linked here
These pencils have a really silky pigment that smudges beautifully, then sets and doesn’t move. Ideal for lived-in definition and the shades are perfection. I highly recommend shade Bright which is a matte brightening nude for the waterline as this is my secret to looking awake and bright as the name suggest. It's a must, trust me, and the best nude shade for eyes I have ever used.5) Sweed Glass Skin Foundation | linked here
This is a stunning base and one I wear daily. It is so effortless to apply, feels lightweight on the skin and blends so seamlessly with a stunning glass like, glowy finish that evens tone while letting real skin show through. Think Chanel; as this reminds me of my beloved Vitalumiere Aqua that has sadly been discontinued and now I feel like I have a perfect replacement. I wear shade 03 and the match is spot on for my skin. It's a perfect everyday/evening base for all occasions. |
| Sweed Beauty Glass skin foundation |
6) Sweed Le Lipstick | linked here
I am addicted. These Lipsticks are super creamy, nicely pigmented and comfortable without slipping. The wind up chic packaging is so beautiful and easy to throw into your bag. My new go to lipstick is shade Nude Pink, a sheer rosy nude that is very neutral as opposed to cool and is just the perfect everyday lip.7) Sweed Lip Liner | linked here
I love these lip liners as they are perfect for subtle contouring as I really don't like my lip liner to show too much as my lips have very little pigment so I find these to be the most natural looking on my lips. Smooth, non-waxy and they shap and defines without dragging. I love the shade Barely There, a neutral cool nude., as sits perfectly with Nude Pink Lipstick.8) Sweed The Hair Serum | linked here
The newest big Sweed launch, with the same magical, clean formula as Sweed's best-selling Eyelash Serum is now in a Hair Serum which helps with the appearance of fuller and thicker hair (and for mens beards) infused with biotin, peptides, keratin and other actives that support visibly stronger, fuller-looking hair. Read my full review here. This one is quite spendy, so a discount on this helps hugely! |
| Sweed Beauty, Lash Serum, mascara |
9) Sweed Miracle Powder | linked here
A Sweed bestselling powder that is Talc free and very breathable on the skin. It cleverly mattifies without dulling the skin and keeps shine in check while maintaining a skin-like finish (think real life Paris filter). This powder has a subtle glow particle to it which in turn gives the lovely glowy effect to your skin, more like a finishing powder, which is perfect if you find powders make you look flat and matte, then this is one to use. They even make a mini one which is perfect for the makeup bag and ideal for anyone wanting to try a small one first.
10) Sweed Peptide Ice, Gel Eye Patches | linked here
My newest Sweed member and a new launch that I have been so excited to try as I love an eye patch. I love to use them pre-makeup, in the mornings, and even when I am tinting my eyelashes!---------------------
Hope this rundown helps! In truth, I could just recommend every single product I own because I truly do like every single product I have tried from the brand so I really do think you can trust in them with your purchases.
As I said, if you had anything on your Wishlist—or simply need a restock your must-haves—now is the moment. Even I am taking full advantage and shopping my own code as there are still products I am yet to try and want! But if now is not a good time, you can always shop with my ongoing code KELLYS-20 for 20% off all year round.
*25% OFF SITEWIDE plus an EXTRA 5% DISCOUNT with code KELLYS-5
Shop SWEED BEAUTY here - ships worldwide.