You already know my love for Sweed Beauty runs deep—I’ve raved about their iconic formulas more times than I can count, and for good reason. Their products have become true staples in my routine, from the effortlessly natural lashes to their game-changing liners and mascaras that never fail me, so it was about time I created a Wishlist/Guide to share some stand out products. Some I may have already mentioned here in detail, some I may not have, so you have a reference guide at least!
Its also a good time to mention again that you can save 20% off all year round with my personal discount code, you know it’s your sign. If you've been wanting to try the products I’m always posting about—or restock your must-haves—now is the moment.
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| Sweed Beauty, Lash Serum, mascara |
My SWEED BEAUTY Picks + Gift Guide
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Sharing some of my top recommendations in no particular order because I can't pick favourites as I swear by them all and there isn't too many brands that make you feel like that, but to help you shop smart, feel free to revisit any go my previous posts for more details on the products here.
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| Sweed Beauty, Lash Serum, mascara |
1) Sweed Pro Lash Serum | 3ml & 5 ml | linked here
You should know my love for this product as I've been using it for some years now and the results speak for themselves. I mean, it keeps selling out for a reason! Formulated with potent ingredients like biotin and peptides, Sweed's lash serum nourishes and strengthens lashes from root to tip, promoting natural growth and thickness over time where it helps the lashes to stay longer and not fall so soon. More importantly, it is prostaglandin-free. This means the formula contains no hormones, which contribute to bad side effects, such as redness, sore eyes, and a depletion of volume around the eye area over time. If I could recommend one product to everybody, it would be this because the results will amplify the rest of your eye, make up. You can read my full original post here.2) Sweed Lash Lift Mascara | linked here
A mascara that just gives you the most beautiful eyelashes and my favourite. I love a lifted, defined looking lash and this wand gives you a lifted and curled effect, even without a curler. I love the Jet-black, long-lasting, no flaking formula that wears all day long and does not smudge. The wand grabs every single lash you have and just makes them look so full without the ‘over done’ look. This is my go to mascara that makes me admire my doll looking lashes each time I wear it. I love the Black but the Dark Brown is perfection if you are looking for something just a little more subtle but still defined, just a little softer. I love using the brown on my lower lashes and black on the top as it gives the most beautiful effect. Again, after the eyelash serum, you have to try this! >Full review here should you want to know more<3) Sweed Cloud Mascara | linked here
If you prefer your lashes to look a little softer, with fluttery definition and a little more volume over length, yet still impactful, then this another great option. This is more of an all rounder and does a little bit of everything. I highly recommend the Dark Brown shade as it just perfection. Oh and if lashes are your thing, try the Sweed lash curler too; it's superb. |
| sweed lash serum and mascara / before & after |
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| Sweed Beauty, Lash Serum, mascara |
4) Sweed Kohl Eye Pencil | linked here
These pencils have a really silky pigment that smudges beautifully, then sets and doesn’t move. Ideal for lived-in definition and the shades are perfection. I highly recommend shade Bright which is a matte brightening nude for the waterline as this is my secret to looking awake and bright as the name suggest. It's a must, trust me, and the best nude shade for eyes I have ever used.
5) Sweed Air Blush Cream | linked here
If, like me, you’re a fully signed-up blush obsessive, chances are you already have at least one in your stash. But if not, you may want to make room, because these are genuinely special. The texture starts off soft and creamy before settling into a beautifully smooth, velvety finish that looks effortless on the skin. Made in Korea, the formula is impressively high-tech—high-pigment, seamless to blend, and consistently reliable. You can tap it straight onto bare skin or layer it over foundation and powder without it going patchy or lifting what’s underneath. It’s the sort of blush that makes you wonder how you managed without it! All the shades are stunning and I have been loving for the Autumn/Winter is Fancy Face, a stunning Berry tone that just works so well with a simple eye look.
6) Sweed Glass Skin Foundation | linked here
This is a stunning base and one I wear daily. It is so effortless to apply, feels lightweight on the skin and blends so seamlessly with a stunning glass like, glowy finish that evens tone while letting real skin show through. Think Chanel; as this reminds me of my beloved Vitalumiere Aqua that has sadly been discontinued and now I feel like I have a perfect replacement. I wear shade 03 and the match is spot on for my skin. It's a perfect everyday/evening base for all occasions. |
| Sweed Beauty Glass skin foundation |
7) Sweed Le Lipstick | linked here
I am addicted to this lipstick. They are the perfect mix between a lipstick and lip balm; super creamy, nicely pigmented and comfortable without slipping. The wind up chic packaging is so beautiful and easy to throw into your bag. My new everyday go to shade is shade Nude Pink, a sheer rosy nude that is very neutral and is just the perfect everyday pinky nude lip.8) Sweed Lip Liner | linked here
I love these lip liners as they are perfect for subtle contouring as I really don't like my lip liner to show too much as my lips have very little pigment so I find these to be the most natural looking on my lips. Smooth, non-waxy and they shap and defines without dragging. I love the shade Barely There, a neutral cool nude., as sits perfectly with Nude Pink Lipstick.9) Sweed The Hair Serum | linked here
The newest big Sweed launch, with the same magical, clean formula as Sweed's best-selling Eyelash Serum is now in a Hair Serum which helps with the appearance of fuller and thicker hair (and for mens beards) infused with biotin, peptides, keratin and other actives that support visibly stronger, fuller-looking hair. Read my full review here. This one is quite spendy, so a discount on this helps hugely! |
| Sweed Beauty, Lash Serum, mascara |
10) Sweed Miracle Powder | linked here
A Sweed bestselling powder that is one of the best powders you will ever try in my humble opinion because it’s so different to all the rest. This is a way to add glow to your skin without adding a cream or liquid — and it suits all skin conditions, hence miracle is definitely the word. It’s Talc free and very breathable on the skin and cleverly mattifies without dulling the skin and keeps shine in check while maintaining a skin-like finish (think real life Paris filter). This powder has a subtle glow particle to it which in turn gives the lovely glowy effect to your skin, more like a finishing powder, which is perfect if you find powders make you look flat and matte, then this is one to use. So you could set with your favourite translucent powder still, but use this to add glow and a softness all over; it’s phenomenal. It’s actually a mineral foundation powder so you can even wear this alone as your base; it truly is so adaptable. My skin never feels dry or tight with this powder and the glow this gives you, is just perfection. They even make a mini one which is perfect for the makeup bag and ideal for anyone wanting to try a small one first but I recommend doing so.
11) Sweed Peptide Ice, Gel Eye Patches 60 pcs / 30 pairs | linked here
Sweed just recently launched these and I practically ran to try them. I’m a complete eye-patch addict, and these have already slipped right into my daily rotation. They are an all-in-one for the entire eye area to instantly hydrate, refresh, and revitalise tired eyes while helping reduce the appearance of dark circles, puffiness, fine lines, and wrinkles. Korean made with a powerhouse of ingredients behind them such as Vitamin C, Peptides, Hyaluronic Acid, Caffeine, Niacinamide and Avocado Oil. Some of my favourite eye patches are from K-Beauty brands so I knew I’d love them especially at this time of year when my eyes do get a little more dehydrated. I love how cool and refreshing they feel as soon as you apply them and they stay in place — hurrah! No slipping down your face or having to adjust them every two minutes. They are so perfect for that pre-makeup perk-up, slightly-too-early mornings, and honestly? I even pop them on while tinting my lashes because why not multitask in luxury?! They absolutely make a difference and are now my new favourites!
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| sweed lash serum, mascara, eye patches |
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*Code ongoing, no expiry. Ships worldwide.
*can exclude Gift Sets, Lip Kits, Gift Cards, Boxes, Elisa Maino Collection.
Ships Worldwide.
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Hope this rundown helps! In truth, I could just recommend every single product I own because I truly do love every single product I have tried from Sweed, so I really do think you can trust in them with your purchases.
As I said, if you had anything on your Wishlist—or simply need a restock your must-haves—then go ahead. Even I take full advantage and shop my own code as there are still products I am yet to try and want! But if now is not a good time, you can shop when you like with my ongoing code KELLYS-20 for 20% off all year round.
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